Home of the Rugged Elite

Our Mission

We think fitness shouldn’t suck.

Most people dread having to exercise. We’re a fun, community-focused gym that you’ll love coming to day after day, so you’ll feel like a badass, love how you look, and have all the confidence you need to take on the world!

How are we different?

We Actively Love People

Have you ever heard the idea that love is not a noun, love is a verb? Well, we won’t just have fuzzy feelings for you, we will do our absolute best to love the shit out of you. We will cheer you on, we will challenge you, and we will be your biggest celebrators when you hit milestones, big and small. If you’re looking for a gym where you will feel seen and supported, where everyone knows everyone else’s names and where people will be actively invested in you and your goals, this is where you should be.

We prioritize FUN

If it ain’t fun, we know you ain’t sticking with it. When I was a teenager, my dad used to always say, “life is too short to be so serious.” We like to laugh and be silly, so if you want a place where you can get a workout in while also hanging out with your friends and having an AWESOME time, then come see us.

We support ALL goals

Tell us what it is you want and we’ll help you get there! We understand that health, fitness, and wellness are a journey. It may start by wanting to release 10, 20, 80 pounds of fat. It may start by wanting to run a 5k, or getting off a medication, or fitting into your favorite dress, or having abs for the first time! If YOU care about it, WE care about it. If you want a whole team of people dedicated to supporting you in the goals you set for yourself, this is the place.

We love the process

Our motto for progress is “Everyday Better.” What does that mean? It means you don’t summit a mountain in one day. It means you find joy and empowerment in the process. It means every time you step foot in our door, you become better — physically, mentally, and emotionally. It means getting un-stuck. If you are ready to start the process toward YOUR transformation, TODAY is your day!